Fort Worth, TX, (May 9, 2023) PMG, a fast-growing global independent digital company, and Tarrant County College, one of the 20 largest higher education institutions in the United States, is graduating the first cohort from the first-of-its-kind Digital Career Accelerator on Wednesday, May 10. The program will culminate with an industry networking event, allowing graduates to learn more about local businesses and career opportunities. The event will feature a panel of business and marketing leaders from The Container Store, Omni Hotels & Resorts, HOPE Farm, and PMG. Certificates of completion and scholarships will also be awarded.
“This partnership is creating more paths into digital careers for TCC students, empowering them with skills and training that will help them succeed across industries,” said Stacey Martin, chief people officer at PMG. “Our first cohort of students has been enthusiastic and engaged over the last eight weeks, and they are already demonstrating the promise of what this program will bring to the Dallas/Fort Worth business community.”
Together, PMG and TCC plan to train more than 1,000 TCC students in digital, marketing and advertising foundations by 2028, creating more paths into PMG and businesses throughout Dallas/Fort Worth. Additionally, PMG has committed $50,000 in $1,000 merit scholarships to be awarded to program participants over the next five years.
“As we, Tarrant County College, strive to meet students where they are and address the community need for fast, work ready credentials, our industry partnerships often provide the key. We are grateful for the opportunity to partner with PMG, a global leader in digital advertising,” said TCC South President Dan Lufkin. “The PMG training experience offers our students the opportunity to learn from experts in the field of digital advertising and exposes them to career possibilities they may have never imagined possible.”
Dantrayl Smith, director of student development activities at TCC South, agrees. “To give our students these foundations will change lives,” he said. Smith believes the training and accreditation students receive through this program enhances TCC’s mission to “make affordable education and training a reality.”
Program graduates Domingo Martinez and Tamia Johnson both appreciate the marketing insights their training offered. Johnson, who is majoring in Marketing and has a minor in Journalism, was encouraged to learn more about the PMG program by TCC professors and staff. “It was a push I needed to advance my education and career,” she said.
Martinez, who is working toward an Associate of Applied Science degree in Graphic Communication, was interested in learning about marketing and working for an agency or creative team as a graphic designer. “I highly recommend this program to anyone that is wanting to learn about marketing or just overall how the agency side works,” he said. “I loved meeting all the PMG facilitators throughout the eight weeks, and I actually plan on applying to PMG for their Graduate Leadership Program.”
Johnson also sings the program’s praises. “Opportunities like PMG are rare to find when it comes to companies and industries sharing knowledgeable information. Even if you aren’t interested in digital marketing, the skills and knowledge they provide are worth the time and energy you put into the program,” she said. “To receive everything in one free program is, honestly, a gift and a blessing.”
As for the future, Martinez plans to focus on his associate degree first so he can start his career. In the fall, Johnson plans to transfer to the University of North Texas to work on her bachelor’s degree, continuing her focus on marketing and journalism. Beyond that, the graduate, who is the first in her family to go to college, plans to eventually complete her Ph.D.
2845 West 7th Street
Fort Worth, TX 76107
Head of Communications
Dantrayl Smith, Ed.D.
Director of Student Development Activities
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta and Cleveland, our team is made up of over 500 employees globally, and our work for brands like Beats by Dre, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Nike, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row. For more information about PMG, visit www.pmg.com
About Tarrant County College
Tarrant County College is one of the 20 largest higher education institutions in the United States and boasts the second-lowest tuition of Texas’ Top 10 community colleges. As a comprehensive two-year college with six campuses in Tarrant County, and online, TCC offers a wide range of opportunities for learners of all ages and backgrounds that include traditional programs, such as Associate of Arts or Associate of Applied Science degrees; workforce and economic development programs; technical and skilled trades programs; and customized training programs for area businesses and corporations. Students also may take advantage of Weekend College through which they can complete an associate degree in 18 months or less by attending class full-time through weekend and online classes.
Tarrant County College District provides affordable and open access to quality teaching and learning.