Tarrant County College’s award-winning Communications, Public Relations & Marketing (CPRM) team continues to be recognized for creative and marketing excellence.
Under the direction of Executive Director Suzanne Groves, the CPRM team recently has won two 2021 NYX Marcom Awards presented by the International Awards Associate (IAA), an international competition for Honoring Marketing, Communication and Creative Professionals “that recognizes, celebrates, honors excellence in marketing, communication and creativity across all facets of industries and mediums,” according to the website. This award recognizes the projects, talents and works of professionals at the forefront of the industry, in a variety of specialized fields, ranging from: marketing to communication, print to digital as well as creative industries.”
TCC claimed Gold in the advertising campaign category for “This is College,” which consist of TV spots and videos placed on myriad digital channels including YouTube. The team also achieved Gold in the magazine category for REACH Magazine, the College’s semi-annual publication that focuses on student success, community impact and instructional excellence.
According to the program website, more than 1,000 marketing, design, print, video and digital production entries were submitted from more than 50 countries worldwide, including: United States, Germany, Italy, United Kingdom, France, Netherlands, Australia, Belgium, Switzerland, Spain, Canada, Ireland, to name a few.
Education Digital Marketing Awards
Earlier this week, the CPRM team received notification that it had won three Education Digital Marketing Awards (EDMAwards), a competition that received more than 1,000 entries from colleges, universities and secondary schools across the country. TCC won two Gold awards and one Silver this year:
- Digital Publication – Campaign: REACH Magazine – GOLD
- Digital Publication – Single: REACH Magazine – GOLD
- Microsite: Guide to Fall 2021 —SILVER
Judges for the EDMAwards consisted of a national panel of education marketers, advertising creative directors and marketing and advertising professionals.
Gold awards were granted to 222 institutions; silver awards were awarded to 125 institutions and bronze awards were awarded to 73 institutions.
MarCom Awards
In late October, the CPRM team achieved three MarCom awards – two Platinum and one Gold – in all three categories entered:
- Video/Audio/Television Campaign: “This is College” TV Spots – PLATINUM
- Strategic Communications/Media Relations/Newspaper Placement: “Take Me or Save Me” Article Placement (Dallas Morning News) – PLATINUM
- Print Media/Magazine/Educational Institution: REACH Magazine – GOLD
The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. There were more than 6,000 entries from 41 countries in the MarCom Awards 2021 competition.
“While the team’s first priority always will be creating and executing effective marketing campaigns designed to attract new students, attract new talent and maintain TCC’s visibility in the region, creative awards of this national and international caliber are important in reinforcing the fact that our work is on par with the best of the best, regardless of industry vertical,” said Groves. “I could not be prouder to lead such an exceptional – though small – team of talented professionals.”
In the last five years, CPRM has earned more than 275 regional, national and international industry awards for marketing and creative excellence.